Leveraging AI for competitive intelligence can provide a strategic advantage. In this post, we provide 21 customizable AI writing prompts to help compile competitor research faster.
Conducting comprehensive competitor analysis is essential but time-consuming. AI writing assistants like ChatGPT offer efficient tools to automate aspects of intelligence gathering and reporting. We crafted 21 prompts covering key areas from profiling products, pricing, and customers to assessing talent, culture, IP, and strategic risks.
Each prompt includes optimized text to guide the AI to output strategic, actionable insights. Clear instructions allow customizing prompts for your specific competitors and objectives. Prompts range from summarizing competitor annual reports to forecasting future product roadmaps.
With quality prompts, AI can rapidly research competitors then synthesize findings into well-written briefs, summaries, profiles, and reports. These prompts serve as templates to jumpstart your AI-powered competitive intelligence. Configure them for your needs to uncover strategic insights in a fraction of the time.
Table of Contents
1. Summarize Competitor Products and Services
Prompt Text
Please act as an expert in competitor intelligence and provide a detailed summary of [Competitor Name]’s key products, services, and offerings. Include details on their target customers, pricing, unique selling points, and how their offerings compare to [My Company Name]. Structure the summary as a well-organized report tailored to help [My Company’s] leadership understand this competitor’s positioning. Make sure to emphasize the most relevant strategic insights.
Prompt Customization
Customize the prompt by replacing [Competitor Name] and [My Company Name] with the specific companies relevant to your analysis.
2. Compare Competitor Pricing and Business Models
Prompt Text
Please act as an expert consultant in competitor intelligence. Write a detailed comparison between the pricing structures, revenue models, and overall business models of [Competitor Name] and [My Company Name]. Include specifics on pricing tiers, discounting, bundling, subscriptions, upsells/cross-sells, revenue streams, and any innovative or differentiated approaches. Focus the comparison on highlighting meaningful differences that impact each company’s customer value proposition and market positioning. Provide actionable insights I can use to inform [My Company’s] pricing and business model strategy.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
3. Identify Competitor Target Customers and Positioning
Prompt Text
Please take the role of an expert in competitor intelligence. Provide a detailed analysis of [Competitor Name]’s target customer segments, ideal customer profile, and overall market positioning. Include specifics on the needs, pain points, and demographics they aim to serve. Explain their messaging, value proposition, and any differentiation compared to alternatives. Provide actionable insights I can use to refine [My Company’s] understanding of this competitor’s strategy and inform our own positioning. Organize your response as a professional memo.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
4. Analyze Competitor Marketing and Advertising
Prompt Text
Please act as an expert in marketing competitive intelligence. Analyze [Competitor Name]’s marketing and advertising strategies, campaigns, and spend. Summarize key information on their messaging, media mix, ad formats, themes, spend levels, performance metrics, and results. Highlight any differentiating approaches compared to key industry players or [My Company Name]. Provide actionable insights on this competitor’s marketing strategy that could inform [My Company’s] approach. Structure your response as a strategic memo.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
5. Assess Competitor Product Strengths and Weaknesses
Prompt Text
Please take on the role of an expert in product competitive intelligence. Assess the key strengths and weaknesses of [Competitor Name]’s product and service offerings compared to alternatives. For their major products/services, analyze factors like features, functionality, quality, reliability, support, and value proposition. Highlight areas where they excel or fall short versus [My Company Name] and other competitors. Provide actionable insights on prioritizing improvement opportunities for [My Company’s] offerings based on this assessment. Format your findings as a strategic product briefing.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
6. Evaluate Competitor Reputation, Brand Image, and Satisfaction
Prompt Text
Please act as an expert consultant in competitive intelligence. Provide a detailed evaluation of [Competitor Name]’s reputation, brand image, and customer satisfaction levels based on available data and insights. Highlight any brand associations, perceptions, or sentiment that differentiate them positively or negatively from alternatives like [My Company Name]. Include quantitative metrics on factors like Net Promoter Score (NPS) where possible. Outline key strengths, weaknesses, and recommendations that [My Company] should consider when developing our branding, positioning, and customer experience relative to this competitor. Summarize your findings in a professional report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
7. Research Competitor Financial Performance and Trends
Prompt Text
Please take on the role of a financial analyst conducting competitor intelligence. Research and summarize key findings on [Competitor Name]’s recent financial performance and future trends. Include specifics on metrics like revenue, profitability, cash flow, debt levels, and growth rates. Highlight findings on their financial strength, profit drivers, challenges, and future outlook. Compare their financials to other top companies in the industry and [My Company Name] if possible. Provide actionable insights on the implications of this competitor’s financial standing and trends from a strategic perspective. Format your findings as a financial profile report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
8. Identify Competitor Acquisitions or Partnerships
Prompt Text
Please act as an expert in competitive intelligence focused on strategic partnerships and acquisitions. Research [Competitor Name] to identify potential partnership or acquisition targets that would make strategic sense for their business objectives and future growth. Outline the rationale, pros/cons, and potential fit for each recommended target you identify. Include private companies or startups that could make attractive targets. Prioritize the most likely and highest impact potential deals for this competitor from [My Company’s] perspective. Summarize your findings in a strategic briefing document.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
9. Forecast Competitor Product Roadmap and Strategy
Prompt Text
Please take on the role of an expert in technology strategy competitive intelligence. Analyze [Competitor Name] and develop a forecast for their future product/technology roadmap and strategic direction over the next 3-5 years. Synthesize available data on their R&D, patents, hires, acquisitions, investments, partnerships, and product trends. Provide your assessment of their strategic priorities and areas of future product/technology focus. Compare your forecast to [My Company’s] current and future plans to identify potential opportunities or risks. Present your findings as a strategic forecasting report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
10. Analyze Competitor Job Listings and Executive Hires
Prompt Text
Please act as an expert in talent competitive intelligence. Analyze [Competitor Name]’s recent job listings and executive hires for the past 6-12 months. Identify key trends, priorities, and strategies suggested by their hiring focus and roles. Highlight areas of investment, growth, and strategic emphasis based on these talent moves. Compare findings to [My Company Name] and other top competitors if possible. Include strategic recommendations on potential talent implications for [My Company] based on these insights. Summarize your findings in a talent briefing document.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
11. Monitor Competitor News and Events
Prompt Text
Please take on the role of a competitive intelligence expert tasked with monitoring [Competitor Name]. Set up real-time alerts and summarize the most strategic and relevant news, announcements, events, and developments related to this competitor over the past 3-6 months. Highlight key product launches, partnerships, executive changes, events, funding, legal/regulatory issues, and other competitive moves. Analyze the implications for [My Company Name] and provide recommendations on how we should interpret and respond to these updates. Present your findings as a competitor monitoring report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
12. Compile Competitor FAQs
Prompt Text
Please act as an expert in competitive intelligence. Compile a list of frequently asked questions (FAQs) and answers about [Competitor Name] for reference. Include questions that industry analysts, investors, customers, partners, and our internal [My Company Name] teams would find most useful about this competitor’s business, offerings, performance, leadership team, culture, etc. Review available public information on the company to provide informative, factual responses. Organize the FAQs so they provide a strategic overview of this competitor’s positioning and competitive context versus [My Company].
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
13. Summarize Competitor Annual Report
Prompt Text
Please take on the role of a financial analyst conducting competitor intelligence. Review [Competitor Name]’s most recent annual report and summarize the key strategic takeaways. Highlight findings on their financial performance, business overview, risks, opportunities, investments, priorities, and future outlook. Compare to prior years and other top industry competitors if possible. Include implications of your findings and recommendations on how [My Company] should interpret this report from a strategic perspective. Present insights in a professional annual report summary.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
14. Summarize Analyst and Media Reports on Competitor
Prompt Text
Please act as an expert in competitive intelligence focused on analyst and media commentary. Review the most relevant analyst (Gartner, Forrester, IDC, etc.) and media reports on [Competitor Name] over the past year. Summarize the key themes, opinions, and commentary on this competitor’s market position, products, performance, leadership, and future prospects. Highlight any particularly noteworthy or recurring views. Offer informed perspectives on how [My Company] should interpret this third-party analysis from a strategic standpoint. Distill your findings into an analyst and media commentary briefing.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
15. Assess Competitive Threat of New Entrant
Prompt Text
Please take on the role of an industry analyst specializing in competitive intelligence. [New Entrant Name] has recently entered the market and could pose a competitive threat to [My Company Name]. Thoroughly assess their positioning and capabilities compared to our company and other top players in the industry. Evaluate factors like their branding, pricing, products/services, marketing, funding, leadership team, and early traction. Provide your expert recommendation on how significant of a competitive threat they represent, and strategic advice on how [My Company] should respond. Present your findings in a competitive threat assessment report.
Prompt Customization
Customize by replacing [New Entrant Name] and [My Company Name].
16. Identify Competitor Regulatory Risks
Prompt Text
Please act as an expert in competitive intelligence with a focus on legal and regulatory analysis. Research [Competitor Name] and identify any significant legal, compliance, or regulatory risks, issues, or threats that could impact their business. These may relate to privacy, data security, industry regulations, pending legislation, lawsuits, intellectual property disputes, or other areas. Compare your findings to risks facing [My Company Name] and other industry players. Provide recommendations on how [My Company] could strategically monitor or respond to these competitor risk areas. Summarize your analysis in a legal/regulatory risk profile.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
17. Analyze Competitor Supply Chain and Operations
Prompt Text
Please take on the role of an expert in operations competitive intelligence. Analyze and summarize key details on [Competitor Name]’s supply chain, manufacturing, and operations footprint. Highlight insights into factors like their production capacity, facilities, logistics networks, inventory management, suppliers, distribution channels, and geographic coverage. Compare findings to [My Company Name] and other top industry players. Identify any supply chain risks or inefficiencies that [Competitor Name] faces. Provide strategic recommendations on how [My Company’s] operations could adapt based on these competitor insights. Format your response as an operations briefing.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
18. Evaluate Competitive Landscape of New Market
Prompt Text
Please act as an industry analyst and competitive intelligence expert. [My Company Name] is considering entering the market for [New Market]. Comprehensively evaluate this new market’s competitive landscape, including profiling key players, positioning, product offerings, business models, and dynamics. Identify the top competitors [My Company] would face if entering this market. Assess the overall competitiveness of this market, barriers to entry, growth potential, and strategic implications for [My Company] as a potential new entrant. Synthesize your findings into a competitive landscape assessment report.
Prompt Customization
Customize by replacing [My Company Name] and [New Market] with relevant specifics.
19. Compare Competitor Culture and Values
Prompt Text
Please take on the role of an expert in organizational culture competitive intelligence. Compare and contrast the culture, values, and work environment of [Competitor Name] versus [My Company Name] based on available data. Highlight unique aspects of this competitor’s culture and how it differs from our own, including factors like leadership style, org structure, employee experience, retention, corporate social responsibility (CSR), and employer brand perception. Provide strategic recommendations for how [My Company] could adapt our culture based on this competitor analysis and any perceived strengths/weaknesses. Present your findings in a short report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
20. Assess Competitor Sales Team and Strategy
Prompt Text
Please act as a sales strategy expert conducting competitive intelligence. Thoroughly assess [Competitor Name]’s sales team, processes, and overall sales strategy compared to [My Company Name]. Analyze details on their sales organization structure, headcount, roles, compensation plans, onboarding/training, sales plays, etc. Identify unique approaches, competitive advantages, or weaknesses in their sales strategy. Provide actionable recommendations on how [My Company] could adapt our sales team strategy and operations based on these competitor insights. Summarize your findings and advice in a sales strategy briefing document.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].
21. Research Competitor Patents and IP
Prompt Text
Please take on the role of a patent analysis expert. Conduct research on patents and intellectual property (IP) filed or held by [Competitor Name], focused on insights relevant to [My Company’s] industry and strategic interests. Summarize key findings such as new products/technologies they may be developing, areas of innovation focus, filing trends over time, inventors, etc. Compare your findings to the patent and IP portfolio of [My Company Name]. Highlight strategic considerations and recommendations based on this competitive IP analysis. Format your summary overview as a patent landscape briefing report.
Prompt Customization
Customize by replacing [Competitor Name] and [My Company Name].