What is Competitive Analysis?

Competitive Analysis


Let’s be honest. You’re in business to make money, right? The only problem is that your competitors are trying to do the same thing. If you don’t know what they’re doing, how can you ensure that your business thrives? This is where competitive analysis comes in: It allows you to see what everyone else is doing so that you can hopefully do it better or at least avoid their mistakes! In this blog post, we’ll explain exactly what competitive analysis entails and tell you how it can help your small business succeed in today’s marketplace.

Every CEO and founder is eager to know more about their competitor company, startup or organization. That’s when Competitive Analysis comes in handy. At Spy Newsletter we’ve added another element of greatness to it, which is spying on your competition on a regular monthly basis, by monitoring your rival company constantly.

But the question is: What is really a Competitive Analysis?


Competitive analysis is a strategy that attempts to replicate your competitor’s business strategies in an effort to improve upon what they’re doing. In other words, it’s the process of trying to out-perform your competitors in whatever area you decide to implement your competitive analyses. By researching what they’re currently doing and how they are successful, you can create a game plan and come up with strategies on how you can do better than them at their own games. This is important because businesses operate in the present, so being able to successfully implement strategies that have already been proven can ensure profits and increase market share for you and your business.

A competitive analysis involves analyzing the current competition to determine where there are opportunities to innovate. Products, sales, and marketing strategies can all be studied in a competitive analysis. After each study, you can decide if it is worth implementing or not.

Competitive Analysis is also referred to as market research or marketing analysis.

What is Competitive Analysis in Business?

Competitive Analysis is the process of researching, analyzing and evaluating your competitors’ strengths and weaknesses. It provides valuable information that can be used to improve your business strategy.

Competitive analysis takes into account many different factors: market share, financial health, products/services offered by competitors, customer satisfaction levels, pricing strategies among others. This analytical approach helps you identify how well you are doing compared with other businesses offering similar goods or services in your industry.

How a Competitive Analysis helps your business?

A competitor analysis helps you figure out what your competitors are doing now, as well as what they plan to do in the future. By doing this, you can work to retain your market share by continuing to expand and innovate your products.

With the right competitive analysis framework, you can identify weaknesses in your competition. You can also learn about their strengths and try to turn both into opportunities for yourself. Using a competitive analysis is a great way to learn how your competition runs its business so that you can make informed decisions on how to improve and achieve more success than they have.

A competitive analysis is required for every successful business. Businesses often recruit external sources, such as a consultant, to conduct this research. Additionally, companies may sometimes rent or buy software to automate the process as well. The main purpose of competitors analysis is to gain insights into business performance, helping you improve upon your competitors’ successes and minimize their failures.

Competitor research is an integral part of the business planning process. By identifying competitors and their strengths and weaknesses, you can construct realistic business plans that have a greater chance of succeeding. A competitive analysis can teach you how to identify problems and potential opportunities for your company in the marketplace.

The Purpose of Competitive Analysis

The purpose of the competitive analysis is to understand your competitors’ strategies, products and services, pricing, marketing and sales, strengths and weaknesses.

This information is important because it will help you establish your own strategy for your business.

Analyzing Your Competition’s Strategy

The first step in performing a competitive analysis is to understand your competitors’ strategy. What are their strengths and weaknesses? What are their target markets? Key performance indicators (KPIs)? Marketing strategies? Sales tactics?

Knowing these things about your competitor will help you understand how to best compete against them, which leads us nicely on to the next point:

How to Do a Competitive Analysis

Competitive analysis is the process of looking at what your competitors are doing and how they operate. It’s a way to understand how your business compares to others in the industry and can help you decide what you should be doing differently.

When done correctly, it can give you insight into areas where you’re performing well, as well as areas where there’s room for improvement. For example, if your company has more customers than any other competitor, you might want to focus on increasing the number of customers who purchase products online versus those who buy them in-person at stores. Or maybe none of your competitors have a strong social media presence—if so, that could be an area where you want to invest some time and energy so that people will hear about what you’re selling from their friends instead of through advertisements alone.

What is included in a Competitive Analysis?

A competitive analysis is the process of examining your competitors’ strengths and weaknesses, sales data, descriptions of their products, and analysis of their marketing tactics. By studying your competitors’ strategies, you can help position your marketing campaigns to surpass theirs by implementing more effective strategies, and identifying ways in which your product or service can better meet your customers’ needs. This kind of research is essential to creating an effective business plan.

The process of competitive analysis is essential when it comes to the world of business. In order to create a solid business strategy that will improve upon your competitor’s, you need to know what they are up to. Find out how your competition works and identify potential opportunities where you can out-perform them with this simple guide.

What is Porter’s 5 Forces?

Porter’s 5 Forces is a framework for analyzing the competitiveness of a market. It’s often used in business strategy and marketing plans to compare your firm with other players in the industry, and it can help you understand what you need to do to succeed.

The five forces in Porter’s model are:

  • Bargaining power of buyers – The ability of buyers to influence prices or obtain products at lower prices
  • Bargaining power of suppliers – The ability of suppliers to influence prices or obtain products at lower prices
  • Threat of substitute products or services – How likely it is that customers will switch from your product/service to another one if they find something better than yours on the market
  • Threats from new entrants into the marketplace – How easy would it be for other companies (entrants) join this particular industry? Are there any barriers? If so, what are they? And lastly:
  • Rivalry among existing competitors within an industry- This refers directly back up toward “Threats from new entrants into the marketplace.” Essentially, how many competitors do you have already winning against each other already?

How to Know Your Market & Industry with Competitor Analysis?

As a business owner, it’s important to know your competition. This will help you understand the industry and make informed decisions about your product or service.

The first step in competitor analysis is gathering information on your competitors’ sales and marketing strategies. How do they position themselves in the marketplace?

What are their strengths and weaknesses? What can you do differently than them to be more successful?

As a business owner, you need to be aware of the marketplace so that you can make informed decisions.

As a business owner, you need to be aware of the marketplace so that you can make informed decisions. Understanding your competition is important because it gives you insight into how they operate and how they are able to succeed in their industry. If you can get a feel for their strategy, then it will help give you an idea of what kind of things they do that work well and what doesn’t work well for them. Knowing your market and industry is also very important because this will help give context about why certain competitors thrive or struggle in certain areas.

Knowing your customers is key as well as knowing their competitors’ customers because this will help give insight into why some customers prefer one competitor over another for whatever reason (price point, service level, etc.). To get even further into this analysis process one could understand who supplies each company since many times suppliers play a key role in determining which products get sold where at what price point.”


Competitive analysis is a way to improve your business strategy and make it more effective. By analyzing the competition and understanding what they’re doing, you can learn from their mistakes and use their strengths as inspiration for your own plans. You’ll also be able to develop better ways to compete with them without having any idea who your competitors actually are!