What is Competitive Analysis?

Competitive Analysis

Every CEO and founder is eager to know more about their competitor company, startup or organization. That’s when Competitive Analysis comes in handy. At Spy Newsletter we’ve added another element of greatness to it, which is spying on your competition on a regular monthly basis, by monitoring your rival company constantly.

But the question is: What is really a Competitive Analysis?


Competitive analysis is a strategy that attempts to replicate your competitor’s business strategies in an effort to improve upon what they’re doing. In other words, it’s the process of trying to out-perform your competitors in whatever area you decide to implement your competitive analyses. By researching what they’re currently doing and how they are successful, you can create a game plan and come up with strategies on how you can do better than them at their own games. This is important because businesses operate in the present, so being able to successfully implement strategies that have already been proven can ensure profits and increase market share for you and your business.

A competitive analysis involves analyzing the current competition to determine where there are opportunities to innovate. Products, sales, and marketing strategies can all be studied in a competitive analysis. After each study, you can decide if it is worth implementing or not.

Competitive Analysis is also referred to as market research or marketing analysis.

How a Competitive Analysis helps your business?

A competitor analysis helps you figure out what your competitors are doing now, as well as what they plan to do in the future. By doing this, you can work to retain your market share by continuing to expand and innovate your products.

With the right competitive analysis, you can identify weaknesses in your competition. You can also learn about their strengths and try to turn both into opportunities for yourself. Using a competitive analysis is a great way to learn how your competition runs its business so that you can make informed decisions on how to improve and achieve more success than they have.

A competitive analysis is required for every successful business. Businesses often recruit external sources, such as a consultant, to conduct this research. Additionally, companies may sometimes rent or buy software to automate the process as well. The main purpose of competitors analysis is to gain insights into business performance, helping you improve upon your competitors’ successes and minimize their failures.

Competitor research is an integral part of the business planning process. By identifying competitors and their strengths and weaknesses, you can construct realistic business plans that have a greater chance of succeeding. A competitive analysis can teach you how to identify problems and potential opportunities for your company in the marketplace.

What is included in a Competitive Analysis?

A competitive analysis is the process of examining your competitors’ strengths and weaknesses, sales data, descriptions of their products, and analysis of their marketing tactics. By studying your competitors’ strategies, you can help position your marketing campaigns to surpass theirs by implementing more effective strategies, and identifying ways in which your product or service can better meet your customers’ needs. This kind of research is essential to creating an effective business plan.

The process of competitive analysis is essential when it comes to the world of business. In order to create a solid business strategy that will improve upon your competitor’s, you need to know what they are up to. Find out how your competition works and identify potential opportunities where you can out-perform them with this simple guide.