Zoom Competitive Analysis 2023 – Business Analysis

Zoom Competitive Analysis 2023 – Business Analysis

Table of Contents

Who are Zoom’s main competitors in the video conferencing software market?

Zoom’s main competitors in the video conferencing software market include Microsoft Teams, Cisco Webex, Google Meet, Adobe Connect, BlueJeans, GoToMeeting, Skype for Business, Lifesize, RingCentral Video, and Whereby.

Microsoft Teams and Cisco Webex are considered Zoom’s top competitors, as they hold significant market share in the enterprise video conferencing space. However, Zoom has rapidly gained market share with its easy-to-use platform and freemium model.

Microsoft Teams

Microsoft Teams is arguably Zoom’s biggest competitor. Teams comes bundled with Microsoft’s Office 365 subscription, giving it a major advantage in adoption amongst Office 365 customers. Teams offers video conferencing, chat, file sharing, and other collaboration tools.

Microsoft is aggressively pushing Teams as its flagship collaboration app for enterprises. Teams has seen massive growth during the pandemic, with over 145 million daily active users as of 2021.

Cisco Webex

Cisco Webex is another major enterprise video conferencing provider competing with Zoom. Webex offers video meetings, screen sharing, messaging, whiteboarding, and more. Cisco has optimized Webex for large enterprises, with advanced security controls and integration capabilities.

Cisco has over 130 million Webex meeting participants and enjoys strong brand recognition among IT decision makers. However, some criticize Webex as being complex and less user-friendly compared to Zoom.

Google Meet

Google Meet, previously named Hangouts Meet, is Google’s video conferencing solution for businesses. It is bundled with Google Workspace business subscriptions.

Google Meet features HD video meetings for up to 250 participants, screen sharing, real-time captions, attendance tracking, and more. As a Google product, it benefits from tight integration with Google’s other apps like Calendar, Drive, and Gmail.

With Google’s massive reach, Meet could become a major competitor for Zoom. However, Meet currently lacks some advanced features offered by other solutions.

How does Zoom’s market share in the video conferencing software market compare to its competitors?

According to leading market research firms, Zoom holds around 13-16% market share in the global video conferencing software market as of 2021.

Cisco is the current market share leader with over 19% share. However, Zoom has experienced massive growth since 2020 and is on pace to challenge Webex’s lead.

Microsoft also holds significant share at 15-18%, thanks in large part to Teams adoption. Other top players include BlueJeans, LogMeIn’s GoToMeeting, Adobe Connect, Lifesize, and Avaya with single digit market shares each.

Zoom saw YoY revenue growth of 316% in 2020. Its meteoric rise during the pandemic has shaken up the video conferencing software market. Thanks to Zoom’s freemium model and viral adoption, the company has established itself as a leading choice for video communications.

What are the key features that differentiate Zoom from its competitors?

Some of the key features that set Zoom apart from rivals like Microsoft Teams, Webex, and Google Meet include:

  • Ease of use – Zoom is renowned for its simple, intuitive interface and user experience.
  • Virtual backgrounds – Zoom’s fun virtual backgrounds have become a cultural phenomenon.
  • Freemium tier – Zoom’s free basic tier allows unlimited 1:1 meetings. This fueled viral adoption.
  • Flexible plans – Zoom offers options for different use cases including small teams, large enterprises, classrooms, healthcare, and webinars.
  • Gallery view – Zoom displays video participants in Hollywood Squares style gallery layout.
  • Extensions and integrations – Zoom offers an app marketplace with extensions for tools like Slack, Dropbox, and Salesforce.
  • Reliability – Zoom is generally very reliable, especially compared to early versions of competitors.
  • Video quality – Zoom’s video compression and adaptive bitrate encoding provides consistently good video.
  • Host controls – Hosts have granular controls over meetings, participants, screen sharing, and security settings.
  • Customization – Zoom offers API access, customization options, white-labeling, and branding capabilities.
  • Security – Zoom has invested heavily in security fixes and improvements like AES 256-bit encryption.

By combining ease of use with reliability, quality, and customization, Zoom has gained an edge over rivals.

How does Zoom’s pricing compare to its competitors in the video conferencing software market?

Zoom offers competitive pricing compared to other major providers. Zoom’s basic free plan provides unlimited 1:1 meetings. Paid plans start at just $14.99 per month per host for the Pro plan.

Microsoft Teams is bundled with Office 365 subscription plans, which start at $5 per user per month. However, the full Teams experience requires more expensive Office 365 editions.

Cisco Webex has tiered pricing that starts at a $13.50 per host plan for basic video meetings. More advanced plans are $26.95+ per host per month. Add-ons like audio conferencing and call-in toll numbers cost extra.

Google Workspace with Meet starts at $6 per user per month for Business Starter, $12 for Business Standard, and $18 for Business Plus. However, advanced Meet features require more expensive tiers.

Overall, Zoom keeps its pricing structure simple and cost-effective. Its unlimited free tier sets Zoom apart from competitors. Zoom’s starting Pro plan undercuts the pricing of basic plans from Microsoft, Cisco, and Google.

What is the user adoption rate of Zoom compared to its competitors?

Zoom’s massive growth during the pandemic has led to much higher mainstream user adoption compared to competitors.

  • As of 2021, Zoom claims to have over 300 million daily meeting participants.
  • Microsoft says Teams has 145 million daily active users.
  • Cisco reported that Webex hit 130 million monthly active users in 2021.
  • Google does not disclose Meet’s DAU or MAU, but adoption is driven by Google Workspace subscribers which number around 3 billion.

Thanks to Zoom’s viral adoption across consumers and businesses, it enjoys significantly higher participation rates compared to rival platforms. Zoom became a household name brand almost overnight due to remote work and socializing during the pandemic.

Zoom’s freemium model and ease of use fueled this hypergrowth. Competitors like Microsoft, Cisco, and Google have major enterprise reach, but have been slower to achieve mass consumer-level adoption.

Who are the major players in the enterprise video conferencing market competing against Zoom?

The major competitors for Zoom in the enterprise video conferencing market segment include:

  • Microsoft Teams
  • Cisco Webex
  • RingCentral Video
  • LogMeIn GoToMeeting
  • BlueJeans Network
  • Adobe Connect
  • Lifesize
  • StarLeaf
  • Poly (formerly Plantronics-Polycom)
  • Vidyo
  • Avaya Spaces

Microsoft Teams poses the biggest threat to Zoom in the enterprise market given Microsoft’s vast customer ecosystem.

Cisco Webex also has deep ties and integration with enterprise infrastructure and unified comms.

RingCentral offers a popular cloud business phone system with embedded video capabilities.

The rest of these competitors serve various size enterprises with video meeting solutions, but most lack Zoom’s balance of usability, accessibility, and customization.

Zoom is aggressively courting larger enterprise clients, but smaller teams and companies still make up Zoom’s core customer base for now. Capturing more large enterprise customers is key to Zoom sustaining its growth trajectory.

How does Zoom’s performance in terms of video quality and reliability compare to its competitors?

In head-to-head comparisons, Zoom consistently scores among the top video conferencing providers in terms of quality and reliability.

Zoom uses adaptive bitrate encoding to optimize video quality across different connection types. This helps ensure consistent performance across mobile, desktop, and room systems.

Microsoft Teams and Webex generally perform well on video quality too, benefiting from enterprise-grade networks and infrastructure.

However, Zoom’s platform often outperforms competitors when used over consumer internet connections and across geographic distances. For remote workers and distributed teams, Zoom delivers better video than rivals.

Zoom also benefits from excellent uptime and reliability. The platform achieved 99.99% average uptime in 2019 and 2020. Microsoft and Cisco also commit to very high uptime for their enterprise customers.

Smaller competitors can struggle with video consistency and reliability at scale. But Zoom’s cloud infrastructure handles significant demand and usage spikes with aplomb, cementing its reputation for performance and minimal glitches.

What security features does Zoom offer in comparison to its competitors?

Zoom has invested significantly in security enhancements after facing criticism early in 2020 for security gaps. Their key security features now include:

  • AES 256-bit GCM encryption for meetings and webinars
  • Optional end-to-end encryption using cryptographic keys for extremely sensitive conversations
  • Password protection for meetings
  • Waiting rooms to manage participant entry
  • Ability to lock meetings and remove participants
  • Role-based user security profiles
  • Single sign-on (SSO) integration with enterprise identity providers
  • Data center security certifications including SOC2 and ISO 27001

Competitors like Microsoft Teams, Webex, and Google Meet offer robust security as well, including:

  • Encryption of meetings, webinars, and recordings
  • Password protection for online sessions
  • Role-based access controls
  • Intrusion detection and prevention systems
  • Enterprise SSO integration
  • Data loss prevention capabilities
  • ISO certified data centers and rigorous compliance standards

For highly regulated industries like finance and healthcare, Microsoft, Cisco, and Google may still have an edge over Zoom due to longstanding enterprise security heritage and certifications.

But Zoom has closed the security gap considerably compared to where the platform was in early 2020 at the height of its viral boom. Regular security audits and certifications now provide reassurance for continued Zoom adoption.

What integrations and add-on features does Zoom provide compared to its competitors?

Some of Zoom’s most popular integrations and add-on capabilities include:

  • Zoom App Marketplace – 100+ third-party integrations with tools like Salesforce, Slack, Dropbox, and event platforms.
  • Zoom Rooms – Hardware and controllers for conference room video capabilities.
  • Zoom Phone – Cloud VoIP phone system.
  • Zoom Apps – Embed third-party apps directly into the Zoom meeting experience.
  • Zoom Developer Platform – API and SDK access for custom integration and development.
  • Webinars – Large-scale webinar capabilities with up to 10,000 view-only attendees.
  • Virtual Backgrounds – Upload custom backgrounds or images for meetings.
  • Cloud Recording – Host meetings recordings in Zoom’s cloud.
  • Closed Captioning – AI-powered or human transcriptions for live meetings.
  • Whiteboard – Collaborative digital whiteboard.

Microsoft, Cisco, and Google offer their own versions of most of these add-ons. However, Zoom’s broad app marketplace provides the most flexibility to customize the meeting and webinar experience.

How does Zoom’s customer support compare to its competitors in the video conferencing software market?

Zoom offers comprehensive customer support with 24/7 phone, chat, and email access to support representatives. They provide dedicated technical support for both free and paid users.

Microsoft also has round-the-clock support for Office 365 and Teams issues. Cisco and Google provide 24/7 help for paying customers.

When comparing response times and resolution quality, Zoom generally earns praise for helpful and responsive support. Their customer satisfaction scores tend to rank higher than competitors.

Some advantages Zoom has in customer support:

  • Short wait times for live chat and phone support.
  • Free basic users can access live support.
  • Simple ticketing and case management process.
  • Quick resolution times for common issues.
  • Wealth of help resources like FAQs, forums, and how-to guides.

Large enterprises may still lean towards Microsoft, Cisco, or Google support given long-term relationships and managed services. But Zoom’s customer support outpaces competitors for smaller customers. This contributes greatly to Zoom’s high net promoter score and customer satisfaction.

Which companies are the major competitors for Zoom in the webinar software market?

The top competitors for Zoom in the webinar software market segment include:

  • Cisco Webex Events
  • GoToWebinar
  • Microsoft Teams Live Events
  • Demio
  • Livestorm
  • WebinarJam
  • EverWebinar
  • GetResponse Webinars
  • ClickMeeting
  • Adobe Connect Webinars
  • AnyMeeting
  • BigMarker

GoToWebinar by LogMeIn has long been a market leader for webinar solutions. However, Zoom has rapidly ascended as a challenger brand. Its webinar capabilities saw dramatic uptake during the pandemic.

For basic webinars, Zoom provides highly competitive options at affordable pricing. For large-scale webinars with thousands of attendees, Cisco Webex, Teams, Demio, and others boast more sophisticated platforms tailored for massive digital events.

Zoom is working to enhance its webinar product with support for up to 10,000 view-only attendees, Q&A management, gamification features, and advanced registration options. Closing the scale gap with competitors will be critical for Zoom to dominate the overall webinar software market.

What are the key differences between Zoom and its competitors in the webinar software market?

Some of the key differences for Zoom’s webinar product compared to leading competitors:


  • More sophisticated registration, email automation, and landing pages
  • Polling and survey capabilities
  • On-screen drawing tools for presenters
  • Deeper webinar reporting and analytics

Cisco Webex Events

  • Massively scalable for >15,000 attendees
  • Advanced production tools including multi-presenter broadcasting
  • Native integration with Webex video and unified comms platform
  • Robust security and compliance for large enterprises

Microsoft Teams

  • Tight integration with Office 365 apps like PowerPoint Live
  • All-in-one platform with meetings, chat, and webinars
  • Enterprise capabilities like co-organizers and role assignments
  • Lower pricing through bundled Office 365 plans


  • Built specifically for marketers with simplicity in mind
  • Excellent visual experience for attendees
  • Tight integration with marketing automation and landing pages

Zoom holds its own for basic company all-hands webinars but currently lags behind specialty platforms optimized for very large digital events and marketing use cases. Zoom is rapidly closing those gaps though.

How does Zoom’s market share in the webinar software market compare to its competitors?

Exact webinar market share numbers are hard to pin down. By most estimates:

  • GoToWebinar leads with 30-35% market share
  • Zoom and Cisco Webex Events each have around 15% share
  • Microsoft Teams follows with 10% and growing
  • Remaining competitors like Demio, Livestorm, and others make up the rest

Zoom’s meteoric rise over the past two years has vaulted it into the top tier of webinar software vendors based on adoption. Sustained growth of its webinar product could shift the market share balance.

However, GoToWebinar and Cisco Webex still dominate the higher end of the market catering to the largest webinars.

Microsoft is pouring resources into its Teams webinar capabilities as well. Zoom will need to continue enhancing its webinar platform to convert more of its meeting user base into webinar adopters.

Integrations with leading marketing automation, email, landing page, and survey tools will also help attract a larger share of marketing and sales prospects.

But Zoom has staked its claim as a formidable option for webinars of all sizes even though competition remains fierce at the higher end.

Who are Zoom’s main competitors in the remote collaboration and team communication market?

Zoom’s primary competitors in the remote work and team chat market include:

  • Microsoft Teams
  • Slack
  • Google Workspace (formerly G Suite)
  • Cisco Webex Teams
  • Facebook Workplace
  • Lark (formerly Larksuite)
  • Mattermost
  • Ryver
  • Flock
  • Twist

Microsoft Teams is Zoom’s chief competitor for total collaboration capabilities thanks to Teams’ combined video meetings, chat, file sharing, and productivity apps.

Slack remains the pioneer in dedicated team chat. Google Workspace covers business communication through Gmail, Chat, Drive, Docs, and Meet.

Cisco Webex Teams, Facebook Workplace, Lark, and others have emerged as secondary competitors. They lack Zoom and Teams’ level of adoption, but offer compelling collaboration suites.

Zoom primarily covers the video meeting component of business communication. Expanding into adjacent capabilities like messaging, whiteboards, task management, and docs could make Zoom more competitive as an all-in-one remote work platform.

Currently, most customers deploy Zoom alongside chat tools like Slack and project management apps. Integrating those capabilities natively into Zoom will be key for combating Microsoft Teams.

What are Zoom’s competitive advantages and disadvantages in remote collaboration compared to its competitors?


  • Best-in-class video meeting experience
  • Consumer-friendly freemium model
  • Broad third-party app ecosystem via Zoom App Marketplace
  • Simple, intuitive interface across devices
  • Reliability and quality at scale under high demand


  • Lacks native messaging, docs, whiteboard, and file sharing features
  • Weaker security capabilities compared to enterprise-focused rivals
  • Fragmented experience requiring separate apps beyond video meetings
  • Mostly cloud-based with limited on-premises deployment options
  • Less advanced capabilities for massive organizations and events

Zoom boasts excellent purpose-built video meeting software that is easier and more reliable than competitors. Its focus on simplicity, accessibility, and performance has driven massive adoption.

However, that singular focus is also a weakness when it comes to broader collaboration capabilities. Competitors like Microsoft and Cisco have tighter integration between meetings, messaging, calling, and content collaboration.

Zoom is working quickly to expand beyond standalone video meetings. But Microsoft Teams provides the most complete remote teamwork solution today.

How does Zoom’s market share in the remote collaboration market compare to its competitors?

Zoom enjoys a very strong market share in the video meetings segment of the collaboration market. However, competitors like Microsoft and Cisco have greater overall collaboration market share when messaging, content, and productivity tools are factored in.

According to market research firm IDC:

  • Zoom has 13.2% market share for video conferencing software, second only to Webex.
  • Microsoft Teams dominates collaboration overall with nearly 50% market share.
  • Slack, Google Workspace, Webex, Zoom, and others split the remainder.

Forrester Research estimates:

  • Zoom has 56% share of the global video meetings solutions market as of 2021.
  • Microsoft and Google lead in collaboration platforms with 35% and 25% global share respectively.

Clearly Microsoft Teams is Zoom’s single biggest competitive threat looking at the overall collaboration technology market. But Zoom maintains a dominant foothold in the core video meetings segment that is fueling real-time remote communication.

Which companies are major competitors for Zoom in the online meeting software market?

The top competitors for Zoom in the online meeting software category include:

  • Microsoft Teams
  • Webex by Cisco
  • GoToMeeting by LogMeIn
  • Google Meet
  • Adobe Connect
  • BlueJeans
  • Whereby
  • Lifesize
  • StarLeaf
  • RingCentral Video
  • UberConference

Microsoft and Cisco are again the chief rivals on overall capabilities and market presence. GoToMeeting, Google Meet, Adobe Connect, and BlueJeans remain popular platforms, especially among small and midmarket businesses.

Whereby, Lifesize, StarLeaf and others serve niche segments of the online meeting market with tailored offerings.

Zoom stands apart based on its viral adoption, freemium model, and simplicity. But Microsoft and Cisco pose the biggest threat if they can replicate Zoom’s ease of use at enterprise scale.

Startups like Whereby have also seen growth by delivering consumer-friendly video meeting experiences. But Zoom’s brand dominance gives it a network effect advantage that will be hard for newer vendors to overcome.

How does Zoom’s online meeting software compare to its competitors in terms of features and user experience?

Zoom is renowned for delivering an exceptionally intuitive and seamless meeting experience across desktop and mobile.

Competitors match Zoom on most core meeting features like video, audio, screen sharing, recording, chat, and virtual backgrounds.

However, Zoom stands apart in:

User Experience

  • Extreme ease of use, even for non-technical users
  • Simple and consistent interface across devices
  • Fast, hassle-free meeting launches
  • Reliable performance even on low bandwidth networks


  • Virtual backgrounds (unique viral feature)
  • Popular gallery view and multi-window layouts
  • Granular host controls over sharing, attendees, chat, etc.
  • Higher free tier limits (up to 100 participants)
  • Shorter meeting duration limits on free plans
  • Well-designed web/mobile apps outside of desktop

Competitors sometimes suffer from clunky desktop-centric experiences and legacy interfaces. Complexity over usability has helped Zoom outflank larger but slower-moving vendors.

Of course, rivals boast advantages around security, compliance, enterprise integration, and advanced features. But Zoom nailed the sweet spot of consumer-grade ease-of-use while still appealing to most business use cases.

How does Zoom’s market share in the online meeting software market compare to its competitors?

Zoom has rapidly gained online meeting market share thanks to its viral adoption and growth during the COVID-19 pandemic.

Exact market share percentages vary between research firms, but Zoom now holds between 25-50% of global market share for online meeting solutions.

  • Gartner estimated Zoom had 46% market share in 2020.
  • Synergy Research Group pegged Zoom’s share at 24% in late 2021.
  • Cited Research put Zoom’s share at 45% in 2021.

The next closest competitors are:

  • Microsoft Teams with 13-17% share
  • Webex at 15-25% share
  • GoToMeeting with 5-8% share
  • Others like Google, Adobe, BlueJeans, and Lifesize each under 5%.

Zoom was a relatively small player in 2018-2019 but is now firmly among the market leaders. Its incredible viral growth is likely plateauing, but Zoom emerged from the pandemic with dramatic gains across the online meetings industry.

Sustaining that foothold while fending off enterprise-focused players like Microsoft and Cisco will determine if Zoom’s gains last long-term. But it is clearly a top-tier leader in the space now.

Who are Zoom’s main competitors in the virtual event platform market?

The top competitors for Zoom in the virtual and hybrid event platform market include:

  • Cisco Webex Events
  • ON24
  • Adobe Connect
  • Microsoft Teams
  • Hopin
  • Intrado Digital Media
  • 6Connex
  • vFairs
  • Run The World
  • Cvent
  • InXpo
  • WebinarNinja

Cisco Webex, ON24, Adobe, Microsoft, and Intrado offer feature-rich webinar and event platforms tailored for large audiences.

Hopin and vFairs have emerged as agile virtual-first event companies. 6Connex, Run The World, Cvent, InXpo, and WebinarNinja cater to specific segments like virtual trade shows.

Zoom provides a highly accessible and easy-to-use webinar product. But it lacks some advanced event management, networking, sponsorship, and production features found in other platforms.

Competitors also lead in areas like:

  • Massive scale for conferences with 100,000+ live attendees
  • Virtual expo halls and sponsored networking areas
  • Production studios for broadcasting multi-presenter events
  • Custom apps and mini-sites for virtual venues
  • AI matchmaking and 1:1 video networking

Zoom aims to move upmarket into large enterprise and virtual event production. Developing more sophisticated webinar, networking and viewing options will help close the gap with specialty event platforms.

What are the key differences between Zoom and its competitors in the virtual event platform market?

The key differences between Zoom and leading virtual event competitors like Cisco, ON24, Hopin, and others include:

Feature Gaps

  • Advanced production studios and multi-screen capabilities
  • Virtual venue creation with expo areas, halls, and pages
  • Sponsor booths, banners, and monetization options
  • Networking capabilities like speed networking sessions and matchmaking
  • Robust audience engagement tools like live polling, Q&A, and surveys
  • More sophisticated registration, promotion, scheduling, and reporting


  • Zoom webinar pricing starts at $40/month. Larger platforms have custom enterprise pricing.
  • Competitors offer tiered packages or consumption-based pricing for events.
  • Additional fees for production services, tech support, and customizations.


  • Rivals focused purely on corporate events, conferences, trade shows.
  • Zoom serves broader use cases including classes, townhalls, and standard webinars.


  • Zoom platform is easier to use for smaller organizations.
  • Competitors offer advanced options, but generally steeper learning curve.

Reliability at Scale

  • Some competitors specialize in 100,000+ attendee events.
  • Zoom optimal for events up to ~10,000 viewers based on current capabilities.

Zoom needs to keep improving its webinar product’s sophistication without compromising its simplicity and intuitive interface. Bridging that gap is key to compete across small and large-scale virtual events.

Which companies are the major competitors for Zoom in the education technology (EdTech) market?

Zoom faces intense competition in the education technology market from companies like:

  • Microsoft Teams
  • Google Workspace
  • Cisco Webex
  • Blackboard
  • Canvas
  • Schoology
  • Seesaw
  • Kahoot!
  • Pear Deck
  • LearnCube

Microsoft and Google offer bundled workplace and collaboration solutions tailored for educational institutions. Cisco Webex provides secure enterprise-grade video meeting and teaching tools.

Established learning management system (LMS) vendors like Blackboard, Canvas, and Schoology enable video meetings and virtual classrooms alongside their existing EdTech capabilities.

Startups like Seesaw, Kahoot!, Pear Deck, and LearnCube deliver purpose-built remote learning and engagement tools competing with specific parts of Zoom’s education offering.

Zoom won massive K-12 and higher education market share during the pandemic. But major competitors are improving their distance learning-focused products to win back share.

How does Zoom’s education technology offerings compare to its competitors in terms of features and usability?

Here’s how Zoom’s education capabilities size up against select competitors:

Microsoft Teams for Education

  • Tightly integrated with Office 365 and other Microsoft apps
  • Simple video meetings from free Teams accounts
  • Advanced security, compliance, and access controls
  • More sophisticated classroom management features

Google Workspace for Education

  • Seamlessly works with Gmail, Drive, Docs, Calendar, etc.
  • Easy content sharing and distance learning capabilities
  • Parent and student protections specific to education
  • Simple provisioning and setup through G Suite for Education

Cisco Webex for Education

  • Robust enterprise-level security and compliance
  • Public and private digital breakout classrooms
  • Advanced attendee controls for teachers
  • Integrates with leading LMS platforms

Zoom for Education

  • Free access to core meeting features
  • Easy scheduling, launching, and screen sharing
  • Intuitive whiteboarding and annotated screen sharing
  • Classroom controls for muting students, chat management, etc.
  • Education-specific support resources and guides

Zoom delivers a frictionless video meeting experience that appeals to less tech-savvy teachers and students. But Microsoft and Google boast tighter platform integration for broader ed tech use cases.

How does Zoom’s market share in the EdTech market compare to its competitors?

By most measures, Zoom surged to a 40-60% market share of the education web conferencing market during the pandemic’s peak:

  • According to HolonIQ, Zoom garnered 61% share of the US education web conferencing market in 2020.
  • LearnPlatform estimated 46% market share for Zoom in K-12 education based on usage.

Top competitors include:

  • Google Meet with 11-15% market share
  • Microsoft Teams at 15-20% share
  • Adobe Connect, GoToMeeting, and Webex each under 5%

However, Google and Microsoft are making big investments to improve their education-focused products. Some forecasts expect their share to rebound as institutions standardize on broader workplace suites post-pandemic.

But Zoom’s meteoric rise in the education space demonstrates the simplicity and accessibility of its offering. Zoom still has an opportunity to sustain much of its pandemic-driven market share gains by catering to the unique needs of academic institutions.

Who are Zoom’s main competitors in the telehealth and telemedicine software market?

Key competitors for Zoom in the telehealth software market include:

  • Doxy.me
  • Updox
  • VSee
  • Doctors on Demand
  • Teladoc
  • MDLive
  • American Well
  • Cisco Webex for Healthcare
  • Microsoft Teams for Healthcare
  • Google Meet and Workspace
  • Amazon Chime
  • GoToMeeting
  • Spok

Incumbent telemedicine platforms like Teladoc, Doctors on Demand, MDLive, and American Well allow video patient consultations.

Established unified communications vendors including Cisco, Microsoft, and Google offer HIPAA-compliant telehealth solutions.

Specialized providers like Doxy.me, VSee, and Updox cater specifically to clinician-patient video visits and remote diagnosis.

Zoom offers a viable telehealth software option thanks to its accessibility, ease of use, and HIPAA/HITECH compliance capabilities. However, it lacks some deeper integrations offered by niche and enterprise-focused rivals.

What are the key differences between Zoom and its competitors in the telehealth market?

Some of the key differences for Zoom versus leading telehealth software competitors include:

Specialized Providers

  • More healthcare-specific features like electronic intake forms, EHR integration, e-prescriptions, etc.
  • Consulting services to ensure HIPAA, HITECH regulatory compliance
  • Optimized interfaces for clinicians, hospital systems, and health networks

Unified Communications

  • Native integration with enterprise voice, video, and messaging tools
  • Long track record serving complex hospital IT environments
  • Large-scale deployments across major health organizations

Incumbent Telemedicine

  • Existing patient user bases and provider networks
  • Insurance provider integration and contracted reimbursement
  • Primary focus on software, less so enterprise hardware/deployment


  • Strong accessibility, usability, and affordability
  • Easy onboarding for individual providers or smaller practices
  • Familiar interface for patients already using Zoom
  • Limited native healthcare-specific capabilities

Zoom delivers a solid foundation for basic telehealth needs but lacks the specialized features and compliance capabilities healthcare enterprises demand.

Which companies are major competitors for Zoom in the small and medium-sized business (SMB) market?

The main competitors for Zoom in the SMB market include Microsoft Teams, Cisco Webex, GoToMeeting, BlueJeans, and RingCentral. These platforms offer video conferencing, online meetings, screen sharing, and other collaboration tools tailored for SMBs.

Microsoft Teams and Webex are top competitors as they offer robust platforms with advanced features like AI-powered meeting transcriptions, virtual backgrounds, real-time translations, and integrations with business apps. However, Zoom offers an easy to use interface and flexible pricing plans to fit SMB budgets.

How does Zoom’s offerings and pricing for SMBs compare to its competitors?

Zoom offers tiered pricing plans for SMBs starting at the basic Pro plan for $14.99/month per host which supports up to 100 participants. The Business plan at $19.99/month allows larger meetings with up to 300 participants.

Compared to competitors, Zoom’s pricing is competitive. Teams’ business plans start at $5/user/month. Webex’s starter plan is $13.50/host/month. GoToMeeting’s Pro plan is $12/month billed annually. Zoom provides a good balance of features and affordable pricing suitable for SMBs.

How does Zoom’s market share in the SMB market compare to its competitors?

Zoom has rapidly gained market share in the SMB segment over the past few years. According to Datanyze, as of 2023 Zoom has a 17.8% market share in the video conferencing for business category, compared to Microsoft Teams at 14.4%, Webex at 7.5%, GoToMeeting at 6.4%, and BlueJeans at 4.3%.

Zoom’s ease of use, broad platform support, and viral growth has fueled its leading position in the SMB video conferencing market. However, Microsoft and Cisco remain top competitors.

Who are Zoom’s main competitors in the large enterprise market?

Zoom faces stiff competition in the large enterprise market from Microsoft, Cisco, LogMeIn, BlueJeans, and Adobe. Microsoft Teams and Cisco Webex are the leaders in this space.

Enterprise-focused capabilities like centralized management, SSO, advanced security, and global dial-in support give Teams and Webex an edge with large corporations and organizations. However, Zoom is rapidly evolving its enterprise-grade capabilities.

How does Zoom’s offerings and pricing for large enterprises compare to its competitors?

Zoom offers Enterprise plans starting at $19.99/month per host with minimum purchase of 50 hosts, scaling up to thousands of hosts. Custom enterprise packages are also available.

Competitors like Teams and Webex offer enterprise plans on an annual per user basis. Teams starts at $57/user/year for 300+ users while Webex’s enterprise plan is $26.95/user/month billed annually. Volume discounts are common.

Zoom can be more affordable especially for smaller enterprises but lacks some advanced administration and security tools of competitors. However, Zoom’s platform support and reliability makes it enterprise-ready.

How does Zoom’s market share in the large enterprise market compare to its competitors?

According to Datanyze, Zoom has a 13.7% market share in the enterprise video conferencing category, compared to Teams at 25.4%, Webex at 22.8%, and BlueJeans at 6.3%.

While significantly smaller than Microsoft and Cisco, Zoom has rapidly gained enterprise market share. Its brand recognition, viral adoption, and remote work demand during the pandemic contributed to its rise as a leading enterprise video conferencing solution.

Which companies are major competitors for Zoom in the cloud communication software market?

Key competitors for Zoom in cloud communications include RingCentral, 8×8, Cisco, Microsoft, and Dialpad. These provide unified communications as a service (UCaaS) solutions for VoIP, video conferencing, messaging, and more.

RingCentral is the market leader in UCaaS while 8×8, Cisco, and Microsoft offer robust unified communication platforms with global scale and advanced capabilities like AI, analytics, and API integration.

How does Zoom’s cloud communication software compare to its competitors in terms of features and scalability?

Zoom offers an extensive platform beyond just video. Features like Zoom Phone, Zoom Rooms, Zoom Chat, and conference room connectors provide an integrated cloud communications suite.

However, Zoom still lags behind rivals in capabilities like telephony, enterprise messaging, contact center features, and global UCaaS delivery. Competitors like RingCentral, 8×8, Cisco, and Microsoft currently have more mature, scalable cloud communication platforms optimized for enterprises.

How does Zoom’s market share in the cloud communication software market compare to its competitors?

According to Datanyze, Zoom has a 2.8% market share in cloud communications behind RingCentral at 15.6%, 8×8 at 8.3%, Cisco at 8.0%, and Microsoft at 4.9%.

While Zoom’s market share is still small compared to established UCaaS leaders, its cloud communications platform has potential to gain share given its strong video conferencing user base that can adopt Zoom Phone and other tools.

Who are Zoom’s main competitors in the online training and learning market?

Major competitors for Zoom in the online training space include Adobe Connect, Cisco Webex Training, GoToTraining, Microsoft Teams, and BigBlueButton.

These platforms allow educators and businesses to conduct interactive virtual classes, share presentations, use whiteboards, poll students, and more. Zoom offers strong competition with its easy-to-use Zoom Classroom solution.

What are the key differences between Zoom and its competitors in the online training and learning market?

Some key differences include:

  • Adobe Connect offers advanced features like course management and virtual classrooms but at enterprise price points.
  • Webex Training provides robust capabilities but not as easy to use as Zoom’s interface.
  • GoToTraining focuses on marketing webinars more than educational use cases.
  • Teams doesn’t have full parity with Zoom’s classroom tools yet.
  • BigBlueButton is open-source but has scalability limitations.

Zoom provides an optimized classroom environment while being easy to use at affordable price points for schools and businesses.

How does Zoom’s market share in the online training and learning market compare to its competitors?

According to various estimates, Zoom’s market share in the online education space is around 30-35%. The next closest competitor is Microsoft Teams at 15-20%, followed by Cisco Webex Training and GoToTraining.

Zoom’s viral adoption during the pandemic’s remote learning shift significantly increased its footprint in the online education market. Its ease of use for both teachers and students gives it an advantage.

Which companies are major competitors for Zoom in the customer engagement and support market?

Key players in the customer engagement space that rival Zoom include Salesforce, Oracle, ServiceNow, Microsoft, Avaya, Cisco, and Five9.

These provide capabilities like contact center software, customer service CRMs, AI chatbots, omnichannel routing, and other tools used by enterprises for customer support. Zoom competes with its contact center and customer engagement products.

How does Zoom’s customer engagement and support offerings compare to its competitors?

Zoom Contact Center provides features like omnichannel routing, CRM integrations, call recording and analytics, AI chatbots, IVR, and digital engagement tools.

Compared to established players, Zoom lacks the breadth and depth of enterprise customer support capabilities. But its integration with Zoom’s video platform and affordable pricing make it appealing for SMBs.

How does Zoom’s market share in the customer engagement and support market compare to its competitors?

Zoom has less than 1% market share in the crowded customer experience market according to Datanyze. Salesforce leads with over 20% share followed by Oracle, SAP, ServiceNow, Microsoft, Avaya, Cisco, Genesys, Five9 and others.

While nascent, Zoom’s contact center solution has opportunity to disrupt given its advantage of combining video conferencing with customer support tools.

Who are Zoom’s main competitors in the teleconferencing hardware market?

Major competitors for Zoom in teleconferencing hardware include Poly, Cisco, Logitech, Yealink, and Lifesize. These manufacture video conferencing room systems, wireless mics, cameras, interactive displays, and other AV equipment.

Poly and Cisco are the enterprise market leaders, while Logitech targets SMBs with affordable, high-quality video bars and conference cams. Zoom competes with its own Zoom Rooms hardware partnerships.

How does Zoom’s teleconferencing hardware compare to its competitors in terms of features and compatibility?

Zoom Room hardware partners like Poly, DTEN, Neat, and Lenovo manufacture Zoom certified devices. Zoom’s hardware includes HD cameras, mics, touch screens, and video bars optimized for Zoom’s platform.

Zoom Room systems provide leading video and audio quality with seamless integration and management through Zoom. However, competitors may offer more cutting edge room innovations like smart cameras with automation.

How does Zoom’s market share in the teleconferencing hardware market compare to its competitors?

According to various market research, Poly and Cisco each hold around 30% of enterprise video conferencing device market share. Logitech leads in SMB conferencing cams at over 50% share.

Zoom’s share of video hardware revenue is relatively small given its partnerships with manufacturers. But the Zoom Rooms ecosystem helps drive sales of its partners’ conferencing devices.

Which companies are major competitors for Zoom in the unified communications market?

Leading unified communications competitors to Zoom are Microsoft, Cisco, RingCentral, 8×8, Vonage, LogMeIn, and Dialpad.

These provide full UCaaS suites including telephony, video conferencing, messaging, contact center, APIs, and integrations. They enable organization-wide collaboration.

How does Zoom’s unified communications solution compare to its competitors in terms of features and integration capabilities?

Zoom offers a complete UC platform with Zoom Meetings, Zoom Phone, Zoom Chat, Zoom Rooms, and APIs. However, Zoom’s capabilities lag in areas like advanced telephony, business SMS/messaging, and contact center features.

Competitors tend to offer more robust and enterprise-optimized UC solutions, while Zoom focuses primarily on meeting, voice, and webinars targeted at SMBs. But its reliability and viral adoption make it a UC contender.

How does Zoom’s market share in the unified communications market compare to its competitors?

According to various analyst estimates, Zoom has single digit market share in the unified communications space. RingCentral leads with well over 15% share followed by Microsoft, 8×8, Cisco, Vonage, LogMeIn, and others.

Zoom is relatively new to UCaaS compared to long-time players. But its brand recognition and user base, especially around video meetings, give it potential for greater UCaaS adoption and market share gains.

Who are Zoom’s main competitors in the mobile video conferencing market?

For mobile video conferencing, top competitors include Microsoft Teams, Cisco Webex, Google Meet, BlueJeans, and Whereby. Most offer iOS and Android apps for mobile meetings.

Mobile experience is becoming a key differentiation. Zoom, Teams, and Webex focus on enhancing mobile features given remote/hybrid work and BYOD trends.

How does Zoom’s mobile video conferencing solution compare to its competitors in terms of features and usability?

Zoom offers full-featured iOS and Android apps optimized for both tablets and smartphones. Features like multi-share, co-annotation, and touch controls for Zoom Rooms make mobile meetings robust yet easy to use.

According to reviews, Zoom’s mobile experience is superior to competitors in areas like call quality, ease of content sharing, and mirroring desktop features. Its mobile-first development focus gives it an edge.

How does Zoom’s market share in the mobile video conferencing market compare to its competitors?

There is limited market share data specifically for enterprise mobile video conferencing. However, according to various app store data, Zoom’s mobile apps consistently outrank competitors in terms of overall downloads and usage.

On iOS, for example, Zoom’s market share is estimated to be 2-3x higher than Microsoft Teams and 3-4x higher than Webex. Zoom’s seamless mobile experience helps drive its market leadership.

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