How do you perform competitor analysis using ChatGPT and AI, and what are the benefits?

How do you perform competitor analysis using ChatGPT and AI, and what are the benefits?

Table of Contents


The technology and startup industry is a constantly evolving landscape where businesses need to stay ahead of the curve to succeed. In this dynamic environment, competitor analysis plays a crucial role in understanding the market, identifying opportunities, and making informed decisions. By analyzing competitors, startups can gain valuable insights into their strengths, weaknesses, and strategies, allowing them to identify gaps in the market and develop a competitive edge.

With the rapid advancements in artificial intelligence (AI), new tools and techniques are emerging to make competitor analysis more efficient and accurate. One such tool is ChatGPT, an AI-powered language model that can process and generate human-like text. By harnessing the capabilities of ChatGPT and AI, businesses can gain deeper insights into their competition, enabling them to make data-driven decisions and stay ahead in the game.

What is ChatGPT and AI?

ChatGPT, or Chatbot Generative Pre-trained Transformer, is a state-of-the-art AI language model developed by OpenAI. It can understand and generate human-like text based on the input it receives, making it an incredibly powerful tool for a wide range of applications, including competitor analysis. With its ability to process large amounts of textual data, ChatGPT can help businesses uncover hidden patterns, trends, and insights that would otherwise be difficult to identify.

AI, or Artificial Intelligence, refers to the development of computer systems that can perform tasks that typically require human intelligence. In the context of competitor analysis, AI can be used to automate the collection and processing of data, analyze competitors’ digital presence, and identify market trends. By leveraging AI-powered tools and techniques, businesses can conduct more comprehensive and accurate competitor analyses, enabling them to make better-informed decisions and stay ahead in the fast-paced technology and startup industry.

Benefits of using ChatGPT and AI in competitor analysis

Time efficiency

One of the most significant advantages of using ChatGPT and AI in competitor analysis is the time efficiency these tools provide. Traditional methods of competitor analysis can be time-consuming, requiring manual collection and analysis of data. With AI-powered tools, businesses can automate the data collection process and quickly analyze large volumes of information, allowing them to focus on strategic decision-making and implementation.

Enhanced accuracy

Human errors are inevitable when manually collecting and analyzing data. By utilizing ChatGPT and AI, businesses can significantly reduce the risk of errors and inconsistencies, leading to more accurate results. AI algorithms can process vast amounts of data with precision, ensuring that the insights derived from the analysis are reliable and actionable.

Comprehensive data analysis

ChatGPT and AI enable businesses to conduct a more comprehensive analysis of their competitors by processing and analyzing a wide variety of data sources. These tools can handle large datasets, including text, images, and videos, providing a more holistic view of the competitive landscape. By analyzing data from multiple sources, businesses can gain a deeper understanding of their competitors’ strategies, strengths, and weaknesses.

Customizable and scalable solutions

AI-powered competitor analysis tools are highly customizable and scalable, allowing businesses to tailor their analysis to their specific needs. ChatGPT, for example, can be fine-tuned to analyze specific industries or markets, providing more relevant insights for the business. As the company grows and the competitive landscape evolves, these tools can be easily scaled to accommodate new data and changing requirements, ensuring that the analysis remains accurate and up-to-date.

One of the most powerful features of ChatGPT and AI is their ability to uncover hidden trends and patterns that may not be apparent through manual analysis. By processing large volumes of data, these tools can identify subtle correlations and trends that could provide valuable insights into the competition. This information can help businesses identify new opportunities, anticipate market shifts, and develop innovative strategies to stay ahead of their competitors.

Improved decision-making

With more accurate and comprehensive competitor analysis, businesses can make better-informed decisions. The insights derived from ChatGPT and AI-powered analysis can help companies identify gaps in the market, refine their product offerings, and develop targeted marketing strategies. By making data-driven decisions, businesses can improve their chances of success in the competitive technology and startup industry.


Lastly, using ChatGPT and AI for competitor analysis can be a cost-effective solution for businesses. By automating data collection and analysis, companies can reduce the need for hiring additional personnel or investing in expensive market research services. Furthermore, the increased accuracy and efficiency provided by these tools can lead to more effective strategies and better resource allocation, ultimately resulting in a higher return on investment.

Steps for performing competitor analysis using ChatGPT and AI

Identify your competitors:

Importance of knowing your competitors

The first step in performing competitor analysis using ChatGPT and AI is identifying your competitors. Knowing who your competitors are is essential for understanding the competitive landscape, gauging your position in the market, and developing effective strategies to differentiate your business. By analyzing your competitors, you can gain insights into their strengths and weaknesses, identify gaps in the market, and uncover opportunities for growth.

Tips for identifying key competitors

To identify your key competitors, start by conducting market research to determine which businesses offer similar products or services in your industry. You can also analyze industry reports, attend trade shows, and search online directories to find potential competitors. Additionally, consider using social listening tools to monitor conversations about your industry on social media platforms, forums, and blogs, as this can help you identify emerging competitors and stay informed about new market entrants.

Gather data and information:

Sources of information (websites, social media, reviews, etc.)

Once you have identified your competitors, the next step is to gather data and information about them. There are various sources of information you can use, such as competitors’ websites, social media profiles, customer reviews, press releases, and industry reports. By collecting data from these sources, you can gain insights into your competitors’ products, services, marketing strategies, target audience, and overall brand positioning.

Tools for data collection and organization

To efficiently collect and organize data, consider using AI-powered tools such as web scraping tools, social media monitoring tools, and sentiment analysis tools. These tools can help you automate the data collection process and organize the information in a structured format, making it easier to analyze and derive insights. Additionally, you can use project management tools and spreadsheets to keep track of the collected data and ensure that your analysis remains organized and up-to-date.

Analyze competitors’ strengths and weaknesses:

Using ChatGPT to analyze text data (reviews, articles, etc.)

With the data collected, you can now use ChatGPT to analyze text data such as reviews, articles, and social media posts. By inputting this textual data into ChatGPT, you can generate summaries, extract key insights, and identify trends that can help you better understand your competitors’ strengths and weaknesses. This information can be invaluable in developing strategies to outperform your competition and establish a stronger presence in the market.

AI-powered tools for analyzing competitors’ digital presence

In addition to ChatGPT, there are several AI-powered tools available that can help you analyze your competitors’ digital presence. These tools can provide insights into your competitors’ website traffic, search engine rankings, social media engagement, and online advertising strategies. By understanding your competitors’ digital presence, you can identify areas where they excel and areas where they may be lacking, allowing you to develop targeted strategies to improve your own digital presence and gain a competitive advantage.

Evaluate competitors’ products and services:

Utilizing AI to analyze product features and performance

One of the key aspects of competitor analysis is evaluating your competitors’ products and services. AI-powered tools can help you analyze product features, performance, and customer feedback to gain a better understanding of how your competitors’ offerings compare to your own. By using sentiment analysis tools, for example, you can assess customer reviews and identify common themes or issues related to product performance, quality, and customer satisfaction.

Comparing pricing, target audience, and market positioning

In addition to product features and performance, it’s essential to compare your competitors’ pricing, target audience, and market positioning. By gathering data on competitors’ pricing strategies, you can determine if your own pricing is competitive or if adjustments need to be made. Similarly, analyzing your competitors’ target audience and market positioning can help you identify gaps in the market and opportunities for differentiation, enabling you to refine your product offerings and marketing strategies accordingly.

Assess competitors’ marketing strategies:

Analyzing social media presence with AI tools

Social media is a crucial component of modern marketing strategies, and assessing your competitors’ social media presence can provide valuable insights into their overall marketing approach. AI-powered tools can help you analyze your competitors’ social media engagement, content, and posting frequency, allowing you to identify successful strategies and areas for improvement. By understanding your competitors’ social media tactics, you can develop more effective social media strategies for your own business.

ChatGPT for content analysis and strategy evaluation

ChatGPT can also be utilized to evaluate your competitors’ content marketing strategies. By inputting your competitors’ blog posts, articles, and other content into ChatGPT, you can generate summaries, extract key insights, and identify trends that can help you assess the effectiveness of their content strategy. This information can inform your own content marketing efforts, enabling you to create more engaging and relevant content that resonates with your target audience.

Monitor competitors’ performance:

Setting up alerts and notifications for updates

To stay ahead in the competitive technology and startup industry, it’s essential to continuously monitor your competitors’ performance. Setting up alerts and notifications for updates on your competitors’ activities can help you stay informed about their latest product launches, marketing campaigns, and other developments. You can use tools like Google Alerts, social media monitoring tools, and industry-specific news aggregators to receive real-time updates on your competitors.

AI-powered tools for tracking competitors over time

Finally, using AI-powered tools to track your competitors’ performance over time can provide valuable insights into their strategies and help you identify emerging trends and opportunities. These tools can track various performance metrics, such as website traffic, search engine rankings, and social media engagement, allowing you to monitor your competitors’ progress and adjust your own strategies accordingly. By keeping a close eye on your competition, you can ensure that your business remains agile and responsive to the ever-changing technology and startup landscape.

Leveraging AI for Enhanced Competitor Intelligence (13 Comprehensive ChatGPT AI Prompts)

Competitor analysis is a crucial yet often challenging aspect of business strategy. While significant insights can be gleaned from financial statements, web traffic tools, and press releases, forming a comprehensive perspective requires extensive synthesis across disparate signals. AI tools like ChatGPT have the potential to dramatically augment a strategy leader’s ability to track and respond to competitor moves.

The 13 prompts listed below span key areas any analyst would need to monitor to maintain a up-to-date view of competitor positioning. From keeping tabs on new product launches, to evaluating talent acquisition patterns, to summarizing customer feedback, AI can digest huge volumes of data and deliver custom reports on demand. The prompts have been honed to tap into ChatGPT’s abilities for data consolidation from reputable sources, accurate industry language, and insight prioritization – all difficult for individuals to replicate consistently.

The prompts also allow easy customization for tracking any competitor by just plugging in the company name. Reports can be generated in seconds, freeing up human analysts to focus on higher value interpretation and decision making based on the AI briefings. With the right guardrails, AI competitor intelligence can enhance planning cycles.

By pairing AI-generated competitor surveillance with human judgment, strategy leaders can expect to make better informed choices at increased velocity. They can redirect freed bandwidth towards crafting creative responses rather than chasing dispersed information. The end result is sustainably higher competitive IQ and agility.

Here are 13 detailed ChatGPT prompts for competitor analysis, each with prompt text and customization instructions:

1. Identifying a company’s top competitors

Prompt Text

Please act as an industry and competitive analysis expert. Provide a detailed overview of the top 5 direct competitors for [company name]. For each competitor, summarize key information including:

  • Official company name and website
  • Location of headquarters and other major offices
  • Year founded and brief history
  • Total number of employees
  • Total annual revenue
  • Main products, services and business areas
  • Target customer demographics and market segments
  • Compared market share to the company in question
  • Key differentiators in offerings, pricing, or business model
  • Recent partnerships, investments, mergers & acquisitions
  • Strengths and weaknesses compared to company in question

Present the competitor overview as a table where possible, showing the requested details for easy comparison. Only include factual information available from reputable public sources.

Prompt Customization

  • [company name]: Name of company to analyze competitors for

2. Researching a competitor’s products and services

Prompt Text

Please act as an industry research expert with access to various data sources. Provide a comprehensive overview of all key products, services, and offerings provided by [company name]. Organize the information clearly into the following sections:

Product Lines

  • List out each major product line
  • Overview, key features, target customers for each

Service Lines

  • List out each major service line
  • Overview, key features, target customers for each


  • Name and brief description of each major software, platform, or tool offered


  • List any major technology or go-to-market partnerships

Recent Releases & Launches (past 1-2 years)

  • Name, release date, overview of major new offerings

Only include publicly available factual information from reputable sources. Provide citations for any specific data points or claims.

Prompt Customization

  • [company name]: Name of competitor company to research offerings for

3. Analyzing a competitor’s marketing strategy

Prompt Text

Please act as a marketing strategy analyst. Analyze the current marketing strategy and programs utilized by [company name]. Provide insights into each area below:

Messaging & Positioning

  • Summary of core brand messaging
  • Market or customer segments targeted
  • Competitive positioning strategy

Advertising Channels

  • Breakdown of spending by channel (TV, digital, etc)
  • Most heavily leveraged channels
  • Any high profile ad campaigns

Social Media Presence

  • List of active social accounts and followers
  • Social content analysis and strategy

Influencers & Affiliates

  • Overview of influencer affiliations or sponsorship
  • Affiliate or reseller programs

Events & Conferences

  • List of sponsored or participated events
  • Event strategy and objectives

Public Relations

  • Recent PR strategies and sample press releases
  • Reputation management assessment

Provide comparative analysis vs top competitors when possible. Only include factual information available publicly or through reputable data providers.

Prompt Customization

  • [company name]: Competitor firm to analyze marketing for

4. Assessing a competitor’s financial performance

Prompt Text

Please act as a financial research analyst and provide a data-driven assessment of the current financial health and performance of [company name]. Prepare a report summarizing the following key areas:

Core Financials

  • Annual revenues (past 3 years)
  • Revenue growth rate YoY
  • Profitability – gross, operating and net margins
  • Cash flow position

Funding & Investors

  • Total funding raised to date
  • List of top institutional investors
  • Most recent valuation

Spend Efficiency

  • Estimate marketing spend as % of revenue
  • Analyze sales efficiency metrics


  • Compare financial metrics to industry averages
  • Identify outperformance or underperformance areas

Provide factual data directly cited from recent audited financial reports, reputable published estimates from analysts, and other credible sources. Surface any positive or negative signals about future outlook.

Prompt Customization

  • [company name]: Competitor firm name to analyze finances for

5. Evaluating a competitor’s operational efficiency

Prompt Text

Please take the role of an operations consultant. Evaluate the operational efficiency, supply chain, and technological capabilities of [company name] based on available benchmarks and public data. Provide an assessment across the following areas:

Manufacturing & Logistics

  • Overview of internal vs outsourced manufacturing
  • Location, size, capabilities of key production facilities
  • Analysis of distribution channel costs & efficiencies

Technology Infrastructure

  • Estimated data center, server, or cloud capacity
  • Assessment of cybersecurity and technology resiliency
  • Overview of core proprietary technologies or capabilities

Organizational Structure & Headcount Analysis

  • Breakdown of staff by function or business line
  • Estimate of engineering, R&D investment

Benchmarking vs Competitors

  • Operational efficiency or technology maturity comparison
  • Identification of major strengths or weaknesses

Support assessments with specific data points from credible sources. Quantify capabilities or provide external benchmarks where possible.

Prompt Customization

  • [company name]: Competitor firm to evaluate operations and capabilities for

6. Reviewing a competitor’s organizational structure

Prompt Text

Please analyze the organizational structure and leadership team of [company name]. Evaluate and summarize the elements below:

Leadership Team Background

For 5-10 key executives:

  • Name, title/role
  • Professional background summary
  • Major accomplishments or credentials

Leadership Team Diversity

  • Gender diversity percentages
  • Racial or ethnic diversity representation

Department Structure & Size

  • Outline of first and second level organization structure
  • Span of control ratios for key business units

Culture Assessment

  • Describe apparent norms, values, and culture
  • Note any recent culture-related news

Competitive Advantages

  • Assess talent advantages relative to competition
  • Identify any structural weaknesses or governance gaps

Support evaluations with publicly available profiles, organization charts, media reports, or reputable third party assessments.

Prompt Customization

  • [company name]: Competitor firm to analyze leadership and structure for

7. Comparing prices and offerings between competitors

Prompt Text

Please take the role of a pricing analyst. Prepare a report comparing the product/service prices and offerings between [company name] and their top 3 competitors below. Include the following sections:

Competitor Grid

  • Competitor name, location, comparative size, customer segment focus
  • Summary of core offerings or value proposition

Price Benchmarking

  • Detailed feature-level comparison of pricing models
  • Quantify and analyze price differentials

Offerings Comparison

  • Compare depth and breadth of product/service lines
  • Assess uniqueness of offerings among competitors

Bundling Approaches

  • Summarize bundled offerings, discounts, or incentives
  • Evaluate flexibility, transparency, and configurability

Customer Segment Value Assessment

  • Compare product, service, and capability viability per target segment
  • Identify strongest competitor by market segment

Support comparisons with public sources detailing features, capabilities, and pricing. Provide perspective on both customer value and company revenue optimization approaches.

Prompt Customization

  • [company name]: Firm to benchmark pricing and offerings against competitors for

8. Identifying recent partnerships or acquisitions by a competitor

Prompt Text

Please provide an overview of any significant partnerships, investments, mergers and acquisitions involving [company name] over the past 3 years. Organize the assessment into sections including:


  • Technology, go-to-market, or other partnerships
  • Summary of partner, date announced, objectives

Minority Investments

  • Details of any minority stakes invested in other firms
  • Analysis of strategic rationale

Mergers & Acquisitions

  • List of firms acquired including price and date
  • Summary of deal rationale and outcomes

Transaction Summary & Impact

  • Overview of engagement objectives, outcomes achieved
  • Commentary on integration challenges or organizational changes

Competitive Impact

  • Analysis of how deals impacted competitive positioning
  • Forward-looking assessment of rivalry dynamics

Provide complete details on any transactions with a material commercial impact. Utilize credible sources such public filings, press announcements and reputable media reporting.

Prompt Customization

  • [company name]: Competitor firm to analyze recent strategic deals for

9. Summarizing customer feedback/reviews for a competitor’s products

Prompt Text

  • Summary of most commonly cited issues, defects, or complaints
  • Benchmark product failure or return rates if available

Feature Requests & Suggestions

  • List most commonly requested missing features
  • Overview of suggested functionality improvements

Customer Service Analysis

  • Summary of commentary on customer support quality
  • Process/policy complaints and suggestions

Competitor & Market Context

  • Contrast feedback with alternatives or industry norms
  • Note product age or maturity considerations

Verbatim Example Quotes

  • Provide 3-5 representative positive and negative quotes

Ensure that no copyrighted review content is copied verbatim. Synthesize available data from credible review sites to produce an accurate analytical summary.

Prompt Customization

  • [company name]: Competitor firm to summarize product reviews for

10. Highlighting technological capabilities and innovations of a competitor

Prompt Text

Please analyze the core technological capabilities, IP portfolio, and recent innovations demonstrated by [company name]. Highlight strengths across the dimensions below:

Core Technical Competencies

  • Overview of internal engineering focus areas
  • Description of proprietary algorithms, data models, etc.

Product/Platform Engineering

  • Breakdown of major products/platforms and key attributes
  • Architectural strengths and limitations

Publications Record

  • Summary of published research papers
  • Noteworthy areas of R&D focus

Patent Portfolio Overview

  • Analysis of patent volume over time
  • Identification of patent focus areas

Recent Technical Innovations

  • Details of key innovations in past 1-2 years
  • External expert commentary or benchmarks

Competitive Advantages

  • Technical capabilities differentiated vs competition
  • Forward-looking innovation forecast

Back findings using recent technical disclosures, media coverage, solicitations, or public expert perspectives.

Prompt Customization

  • [company name]: Competitor firm to evaluate technology and innovations for

11. Pinpointing a competitor’s geographic expansion plans

Prompt Text

Please analyze the domestic and international geographic expansion strategy for [company name]. Assess expansion plans across these dimensions:

Current Regional Presence

  • Breakdown of revenue, offices, or customers by region
  • Overview of maturity by country/territory

Recent Expansion Activity

  • Details of new locations, investments in past 1-2 years
  • Entry mode analysis (organic, partnerships, M&A)

Public Strategic Initiatives

  • Review of signals within leadership messaging
  • Explicit expansion commitments made

Target Country Competitor & Market Analyses

  • Local player competitive summaries
  • Market opportunity sizing projections

Future Expansion Projections

  • 2-3 year projected expansion timeline by region
  • Requirements for success and risk overviews

Support geographic expansion assessments with reputable media reporting, public executive commentary, financial disclosures, or country-specific filings.

Prompt Customization

[company name]: Competitor firm to evaluate expansion plans for

12. Determining hiring trends and team dynamics within a competitor

Prompt Text

Please analyze the hiring trends, team makeup, and talent acquisition strategies employed by [company name] based on available signals. Address the following areas:

Hiring Volume Analysis

  • Summary of hiring rate growth over past 3 years
  • Forecast of forward hiring demand by role type

Team Diversity Analysis

  • Available data points related to gender, ethnic diversity
  • Commentary on observed inclusion and culture

Key Role Focus Areas

  • Details on most heavily recruited roles
  • Specializations targeted as differentiators

Primary Talent Sources

  • Breakdown of hiring channel mix reliance
  • University or peer company recruiting patterns

Compensation Benchmarking

  • Compare pay bands and equity packages vs startups/big tech
  • Identification of pay parity issues given location

Talent Brand Assessment

  • Summary of employer branding objectives
  • Sentiment analysis of former/current employees

Derive insights from public job posts, company commentary, credible media reports, and verified insider perspectives.

Prompt Customization

[company name]: Firm to evaluate hiring trends and team dynamics within

13. Identifying potential product launches or roadmap changes by a competitor

Prompt Text

Please act as an industry analyst and summarize potential future product or capabilities launches by [company name] based on available signals over the next 6-12 months. Highlight insights across:

Executive Commentary

  • Review of forward-looking commentary on earnings calls
  • Relevant speeches, media interviews, or quotes

Job Postings & Company Updates

  • Specific feature or capability hiring demand
  • Changes to internal team structures

Patent Filings

  • Emerging areas of IP investment or protection

Technology Infrastructure Investments

  • Supply chain shifts or hardware acquistions

Acquired or Invested Startup Tech

  • Details of technology capability enhancements

Competitor Partnership Signals

  • Co-marketing indicators or channel shifts

Events, Surveys and Teasers

  • Trade show demos, customer advisory boards

Combine observations from across data sources to determine likely new offerings. Label expectations as speculative or definitive given available evidence.

Prompt Customization

[company name]: Competitor firm to analyze product roadmap signals for

Real-life case studies

Successful examples of businesses using ChatGPT and AI for competitor analysis

There are numerous examples of businesses leveraging ChatGPT and AI for competitor analysis to gain a competitive edge. For instance, companies like Brand24 and Mention have successfully used AI-powered social media monitoring tools to track their competitors’ online presence and engagement. By analyzing the data gathered, these businesses have been able to identify trends and patterns in their competitors’ marketing strategies, enabling them to develop more effective campaigns and improve their own online presence.

The impact on their growth and decision-making

The use of ChatGPT and AI for competitor analysis has had a significant impact on the growth and decision-making processes of these businesses. By gaining a deeper understanding of their competitors’ strengths and weaknesses, they have been able to identify gaps in the market, refine their product offerings, and develop targeted marketing strategies. This data-driven approach has led to more informed decisions, resulting in increased market share, improved customer satisfaction, and overall business growth.


Recap the benefits of using ChatGPT and AI in competitor analysis

In conclusion, using ChatGPT and AI in competitor analysis offers numerous benefits, including time efficiency, enhanced accuracy, comprehensive data analysis, customizable and scalable solutions, uncovering hidden trends and patterns, improved decision-making, and cost-effectiveness. By leveraging these tools, businesses can gain valuable insights into their competitors’ strategies, products, and services, enabling them to make data-driven decisions and stay ahead in the competitive technology and startup industry.

Encourage readers to explore these tools for their own businesses

As the competitive landscape continues to evolve, it’s crucial for businesses to stay informed about their competitors and adapt their strategies accordingly. By exploring ChatGPT and AI-powered tools for competitor analysis, businesses can gain a competitive advantage and ensure their continued growth and success. Don’t hesitate to invest in these cutting-edge technologies and harness the power of AI to drive your business forward.

    Leave a Reply

    Your email address will not be published. Required fields are marked*